So what do you do? Well, let’s take a look at this. We want to invest in something
that will net us a nice return. We want it to be safe without corporate “sleight
of hand” economics. It would be great if we trusted the men in charge of running
the company. It would be great if their reports were truthful. It would be great
to have the people in the company willing to work as hard as we do. Hey, wait a minute!
There’s an idea! What would happen if we invested in our own clinic? What if we spent
the money on expanding our own organization? What if we had the money and knew where
to spend it to be more efficient and better organized. If we spent the money on ourselves
could we reduce our overhead, increase the sales of our service and increase our
You would be surprised how many people will invest in some corporation for a possible
small return and yet won’t invest in themselves for a potentially large return. Where
did they make the money in the first place? Their own clinic, of course. Since it
has a good performance history, why not strengthen that? When the economy is shaky
wouldn’t you rather invest in a proven company? Then invest in yourself!
Where can you invest in your own clinic and get a good return? You could buy equipment
such as tables, various machines or even x-ray equipment. The question is, will any
of this new equipment make more money for you than your current equipment? Plus,
will it make enough to make a good return on your investment?
You could invest in marketing and advertising whether that be radio, pamphlets, newspaper,
screenings, coupons, mailings or even television. All of these media can work if
you know what to say that will get patients. Do you have enough demographic information
about your patients to use the right “buttons” and attract the correct public? If
you don’t feel like you have enough information you are not alone. Most offices don’t
have enough information at their fingertips to get paid promptly, let alone have
the necessary marketing information to run a successful marketing campaign.
The reason you have software in your office to begin with is to do work. Filling
out billing forms was the software’s first real task some 25+ years ago. These days
software is much more than just some silly little billing package. Modern software
will do billing of course but it will also do scheduling, patient management, inventory
control, statistics, electronic billing, visit documentation, document storage, faxing,
scanning, emailing and much more. Everything the computer can do an employee doesn’t
have to do. Before you invest in software, discover the steps to take to make sure
software is right for your office. Attend a free webinar. Click on the link below.